We can help you to start getting your agency growing again in just 90 days.
We've created The 90-Day Agency Reboot to help agencies which have been struggling or simply running in place for too long. Two-time agency CEO Mark Johnson and former CFO/North America of Chiat/Day (and CPA) Steve Koskela will evaluate every area of your agency... help you fix whatever needs fixing... and get you back on the path to winning and profitable growth in just ninety days.
The 90-Day Agency Reboot includes:
Please contact Mark Johnson at any time for additional details, pricing and timetable.
The 90-Day Agency Reboot includes:
- Clearly define the problem(s) and your agency’s goals.
- Assess the agency’s positioning, differentiation, vision, leadership, staffing, structure, internal communication and collaboration, systems/processes, resources and services, quality of client service and creative work, level of strategic thinking and insights, client relationships, new business development, working environment, culture, morale and more. (This starts with one-on-one discussions with agency ownership and the senior team.)
- In-depth analysis of agency's financial performance for past three years including P&L, balance sheet, receivables aging, salaries, client-by-client profitability, true cost of providing service, systems and controls, opportunities for adding value and higher pricing, identifying services/costs which might no longer be necessary to provide to clients, other areas for reducing costs, setting departmental goals and incentives... and more.
- Help you to make more informed decisions about which services and areas of your agency to invest in... and which ones to outsource or not provide at all.
- Also help you to better understand and act upon the current trends, market environment and relative importance to clients of increasingly controversial issues such as ad tech, programmatic media buying, measurable effectiveness (or lack thereof) of social media and digital advertising... and other critical challenges facing marketing communications agencies today.
- The New Business Audit: Expert third-party assessment of the agency’s new business efforts and all related materials with findings and specific recommendations in writing within 5-7 days. (NOTE: The Audit can also be conducted on a la carte basis.)
- Create a more effective new business development program which 1) clearly differentiates the agency, 2) identifies best prospects, 3) builds better databases, 4) reaches prospects relentlessly with category-specific insights, 5) makes your website more new business-friendly (with stronger SEO) and 6) develops and delivers winning presentations.
- Consider Internal and External Agency Brand Assessments. These are proven tools to learn what employees, clients or both are really thinking about the agency today, identify possible problems before they get worse and help you to even more effectively leverage key strengths. (We can discuss the costs and timing of these surveys for your consideration.)
- Address and then improve any toxic client/agency relationships.
- Communicate effectively with employees throughout The 90-Day Reboot (and thereafter as needed), get their buy-in, re-energize them and start building a more successful agency as a team.
Please contact Mark Johnson at any time for additional details, pricing and timetable.
Steve Koskela began his career at Big Four accounting firm PricewaterhouseCoopers.
Since then, he has spent more than 30 years as a financial executive in the advertising and
marketing industry. He has extensive CFO experience with a variety of marketing
communications firms, large and small, public and private... and has represented both buy-
side and sell-side interests in M&A transactions.
Among other positions, he was CFO/North America for Chiat Day Advertising, Inc.
(overseeing seven offices with aggregate billings exceeding $900 million).
Steve is a licensed CPA in California and a member of the AICPA and California State
Society of CPAs. He holds an MBA degree from UCLA’s Anderson School of Management.
Steve was also the Chairman of the 4A’s Western Finance Committee.
Since then, he has spent more than 30 years as a financial executive in the advertising and
marketing industry. He has extensive CFO experience with a variety of marketing
communications firms, large and small, public and private... and has represented both buy-
side and sell-side interests in M&A transactions.
Among other positions, he was CFO/North America for Chiat Day Advertising, Inc.
(overseeing seven offices with aggregate billings exceeding $900 million).
Steve is a licensed CPA in California and a member of the AICPA and California State
Society of CPAs. He holds an MBA degree from UCLA’s Anderson School of Management.
Steve was also the Chairman of the 4A’s Western Finance Committee.